Backtracks has the concepts of downloads, plays, and listens as our technology does provide for the distinction. Downloads are the historical metric for podcasts as most podcasts are true downloads of the media. In many podcast listening apps aka podcatchers, there is no distinction between a download and play as they were built at a time or around technology that does not distinguish between the two concepts. The Backtracks player and our APIs and SDKs do have the ability to determine true plays as separate from downloads. Backtracks technology automatically determines unique downloads, plays, and listens.
- A download is a download or play through a podcatcher or listening app. For example, if someone plays your podcast in Apple Podcasts that will count as a download.
- A play is a play through the Backtracks embeddable podcast player (typically on your site) or through an app (if you have your own app for your content that uses the Backtracks SDKs and APIs).
- A listen is either a download or a play through any listening source. It is the downloads and plays combined with uniqueness applied so there is no double counting.